About Us


Goodwill Group of Concerns

The company has been the benchmark of superior quality from its convocation in the year 1983. Founded by Mr. V. K. Avirachan (V. K. Raju), the renowned industrialist strived to walk the path of Goodwill with the intention to craft the best PVC Pipes & Water Tanks. Through constant innovations and committed efforts, Goodwill has flourished, marking its presence all over Kerala and Tamil Nadu and has now four business divisions in its umbrella vis-à-vis Goodwill Polymers, Goodwill Extrusions, Travancore Tubes and Tara Sanitarywares and Tiles.

“One Goal; One Passion – Quality”

remember the past

Since 1990

Sprouted from Travancore Tubes, the wholesale division of branded plumbing materials in the year 1990, stretched its wings to Tara Sanitarywares and Tiles in 1994, the retail division that has national and international brands and is marshaled with only the best quality Sanitarywares, Tiles, Decorative Lights & Fittings. During 2000, the group further expanded by structuring Goodwill Polymers with the state of art manufacturing and cutting edge facility at Kinfra Industries Park, Kazhakkoottam, Thiruvananthapuram in order to cater the growing demands of high quality PVC Pipes. Later, Goodwill Extrusions was entrenched in 2013 forming a team of skilled examiners and quality controller’s in-order to manufacture premium-grade Water Tank, Septic Tanks and related products using 100% virgin material.

With a strong dealer network in its armor, Goodwill has forayed setting new trends in the industry. The group is credited with the Quality Austria Central Asia Management System conferring to ISO 9001-2015 standards and also grabbed BIS License to manufacture and market PVC pipes conforming to IS 4985:2001 and Conduit Pipes confirming to IS IS 9537: (Part 3) Standards.

Goodwill truly through its committed efforts, walked an extra mile to provide the best solutions for customer demands by continuously monitoring the demands with higher quality, better performance and innovation. “Goodwill” Group of Concerns lives up to its motto – One Goal; One Passion – Quality.


To spread the goodness of the brand “Goodwill” wide across as an abiding tool to preserve drops in its purest form and thereby contributing to sustain the planet habitable.


Crafting world-class plumbing solutions to conserve and deliver water in its purest form, and so nurturing millions of lives.


To increase and optimize efficiency in all aspects of operations, stretching boundaries and thereby ensuring flourished and sustainable development of brand “Goodwill” and contributing towards nation building.


Mr.V.K.Avirachan (V.K.Raju)

Mr. V. K. Avirachan, popularly known as V. K. Raju, an industrialist with extensive knowledge spanning more than three and a half decades in the field of manufacturing, distribution and retailing diversities.

As a businessman, Mr. Avirachan did have his own share of struggle in the initial years, but he did overcome them by putting his determined efforts and now he has his businesses lined up in a horizon that others crave to pursue. This humble entrepreneur has walked extra mile to touch these heights only with dedicated passion and intense urge to succeed.


PVC Pipes & Water Tanks

Leader in manufacturing the best quality Water tanks and PVC Pipes in Kerala.