Built by one man's conviction. Carried on by 6 business establishments.
What started as one founder's determination to make the best PVC pipes and water tanks in Kerala has grown into a group of six business divisions, serving customers across Kerala and Tamil Nadu.
A single conviction, since 1983
Goodwill Group of Concerns has been the benchmark of superior quality since its founding in 1983. Founded by Mr. V. K. Avirachan (V. K. Raju), the company set out with one intention: to craft the best PVC pipes and water tanks in the industry.
Through constant innovation and committed effort, Goodwill has flourished — marking its presence across Kerala and Tamil Nadu, and growing into six business divisions: Goodwill Polymers, Goodwill Extrusions, Goodwill Polyplast, Travancore Tubes, Tara Sanitarywares & Tiles, and Bosch.
To spread the goodness of the brand “Goodwill” wide across as an abiding tool to preserve drops in its purest form and thereby contributing to sustain the planet habitable.
Crafting world-class plumbing solutions to conserve and deliver water in its purest form, and so nurturing millions of lives.
To increase and optimize efficiency in all aspects of operations, stretching boundaries and thereby ensuring flourished and sustainable development of brand “Goodwill” and contributing towards nation building.
Quality is the promise behind every product.
Our quality policy guides how we manufacture, how we serve and how we deliver, across all six business establishments of the Goodwill Group of Concerns.
Read the Quality PolicyGoodwill, dedicates its breath to its quality policy, committed for winning, satisfying and retaining customers, deploying consistent environmental friendly manufacturing processes, producing safe, high-quality, defect free products and its timely delivery, which suits the requirements of all our customers and thereby silently improving the quality of lives of millions of people.
- Winning, satisfying and retaining customers
- Consistent, environment-friendly manufacturing
- Safe, high-quality, defect-free products
- Timely delivery
Four decades of milestones
Every expansion, every new product line — a record of steady, deliberate growth.
The business started with wholesale distribution of PVC Pipes & Fittings.
Travancore Tubes founded — wholesale distribution of premium plumbing brands, Ambalamukku, Thiruvananthapuram.
Tara Sanitarywares & Tiles inaugurated — the group's retail division for sanitaryware, tiles, and lighting.
Goodwill Polymers started.
First PVC pipe manufacturing unit established at Kinfra Park, Kazhakkoottam.
PVC pipe production capacity doubled.
Tara Sanitarywares & Tiles expands to become the biggest sanitaryware showroom in South Kerala. PVC pipe capacity doubled again.
Goodwill Extrusions founded — manufacturing of water tanks begins.
PVC production capacity expanded further.
Manufacturing begins on conduit pipes and garden hoses.
Underground water storage tanks added to the product range.
Underground drainage tanks introduced.
Loft tank manufacturing begins.
Conduit pipe capacity expanded.
ASTM-standard pipe manufacturing launched.
Conduit fittings and capsule tank manufacturing launched.
Goodwill Polyplast established — the group's dedicated concern for the Flex/Suction Hoses and Garden Hoses range. Hose Production capacity got doubled and started exclusive unit for garden and Flexible hoses.
TARA Sanitary Wares & Tiles launches its exclusive BOSCH showroom, bringing world-class German technology and premium home appliances closer to customers.
Tara Sanitarywares & Tiles starts another branch at Kazhakkuttom.
The Goodwill Group of Concerns
Travancore Tubes
The first venture of the group — wholesale distribution of complete plumbing solutions from premium brands, based at Ambalamukku, Thiruvananthapuram.
Tara Sanitarywares & Tiles
The group's retail arm, offering an integrated collection of sanitaryware, tiles, and lighting from leading Indian and international brands. The showroom is the largest of its kind in South Kerala.
Goodwill Polymers
State-of-the-art manufacturing at Kinfra Industries Park, Kazhakkoottam — producing premium PVC pipes, rigid PVC electrical conduits, and flexible/suction and garden hoses.
Goodwill Extrusions
A dedicated team of examiners and quality controllers manufacturing premium-grade water tanks, septic tanks, and related products using 100% virgin material.
Goodwill Polyplast
The group's dedicated establishment for the Flex/Suction Hoses and Garden Hoses range.
Bosch
TARA Sanitary Wares & Tiles proudly launches its exclusive BOSCH showroom, bringing world-class German technology and premium home appliances closer to customers.
Certified quality, not just a claim
Every certification below is independently audited and renewed.
Our Clients & Partners
Trusted by builders and retailers across Kerala
