Profile of Goodwill Group Of Concerns
“Goodwill” group of companies is promoted by Mr. V. K. Avirachan (V. K. Raju), an industrialist with an in-depth experience of almost three decades in the field of PVC Pipes and affiliated products. The beginning of Goodwill group of Companies can be traced way back in 1983 with its founder and mentor Mr. Avirachan who had humble beginnings but dreamed big in life to be a successful entrepreneur in Kerala. His first venture was Travancore Tubes, whole sale trading division of Goodwill Group dealing with PVC Pipes and related products.
Then he diversified his attention to related products. With the dynamism, new and innovative ideas of his younger brother Mr. Jose Kuriakose who is also well experienced in the field of PVC products and sanitary wares, in 1993 started Tara Sanitary Wares at Pattom, Trivandrum dealing with premium and budget brands sanitary wares. The phenomenal growth over the years, with addition of more brands, led to a shortage of retail space and brand visibility.